Bedding Maker VTX Gains Green Power

VTX has branded its certified organic cotton "KottonD'or" as part of its pro-environment push.

The 54-year-old bedding manufacturer, officially Vijayeswari Textiles, has obtained certification for its processing factory as a Zero Effluent Discharge Unit by the Indian government. VTX, which exports 90% of its production to the United States and U.K., is also certified under the Global Organic Textiles Standards of Control Union Certifications, or GOTS.

"Our plant facility uses green power. Sixty percent of our power is generated by windmill," the company said in a release about its eco initiative, adding that the KottonD'or branding was selected to convey that VTX's organic line is "as pure and precious as gold."

VTX is also investing in new facilities through its supply chain that will double its capacities. The company currently produces 2.8 million units per year, targeting the mid- and high-end segments of the market.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • The Countdown to the ICON Honors Continues featuring Christophe Pourny

    Camera Icon More Videos


HTT digital edition

See the May 2017 issue of Home & Textiles Today. In this issue, we discuss our annual Market Basket survey, which finds higher prices and more polyester at leading retailers. See details!