'Simply Indoors' Tells the Sears Fashion Story

Hoffman Estates, Ill. — Sears is rolling out a new theme and new merchandise for the home department: Simply Indoors.

The retailer recently hosted a press tour of the streamlined home fashions department in its White Plains, N.Y., unit. Television home makeover celebrity Ty Pennington was on hand to show off his new fall bedding designs as well as his ready-to-assemble furniture line.

Along the aisle in the Simply Indoors set, the merchandising places more of an emphasis on fashion stories – contemporary, traditional, exotic – pushing classifications such as sheets, towels and utility bedding back toward the wall.

The new set concludes the storewide rollout of RTA furniture, which began last spring, and Kenmore cookware. Sears also has introduced a line of professional kitchen appliances.

In mid-September, the mid-tier retailer also broke a new advertising campaign featuring customer testimonials that highlight what Sears identifies as its core categories: apparel, home fashions, electronics, sporting goods, fitness, appliances, and tools.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!