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ADI Adds Bed Sets, Launches Beach

American Dawn Inc. (ADI) has added 8- and 12-piece bed-in-a-bag sets to its bedding line. The 8-piece sets include matching decorative pillows; the 12-piece sets feature 220 TC cotton sateen sheets.

Beach towels are a new category for ADI. This initial offering comprises velour double jacquards from India and fiber reactives from China. Sizes include 30-inch-by-60-inch, 11-pounds-per-dozen fiver reactives; and velours in 40-inch-by-70-inch, 19-pounds-per-dozen or 34-inch-by-63-inch, 14-pounds-per-dozen.

Also in towels, the company has extended its license with designer Trish Richman to bath towels. It includes two styles — Condo, a two-ply towel in two versions, a border and an all-over tonal; and Cottage, a two-ply with a cross-woven stitch and jacquard border. Previously ADI worked with Richman only on kitchen textiles and table linens.

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