Fashion funnel formed by

San Mateo,Calif.– Today, live, creating the latest fashion website designed to funnel shoppers to a range of retailers carrying female-friendly apparel, accessories, beauty, jewelry, and home décor products.

In the home décor area, items offered range from a chenille shag area rug at Urban Outfitters for $12 to the Passion Flower decorative pillow offered by Neiman Marcus at $369.

Shoppers can browse by product category, price or sale status, by store (more than 100 retailers are participating), or by brand – and cross-indexes of these. For example, searching the decorative pillows category and items by designer Jonathan Adler results in four choices of his Tonal Squares dec pillow line, with prices ranging from $57 to $105.

There is also a Sale Alert function for maximum interactive, up-to-the-minute shopping.

"Women are quite focused and determined when they shop. They know what they want and we created a place to give them just that," said founder and ceo Frank Han.

The company said it is backed by the venture capital firms Greylock Partners, which also funds such internet sites as Facebook and Digg; and Redpoint Ventures, which has funded telecommunications and interactive companies such as Tivo and

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • Live From New York: Fashion Comes Across the Pond

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT Current issue for September 2017

See the September 2017 issue of Home & Textiles Today. In this issue, we look at the Attack of the Killer Third Tier: Monster off-pricers are climbing to the top of the food chain, plus New Products: 40 pages of new products debuting at the New York Home Fashions Market; Home Stores: TJX unveils first U.S. HomeSense store; Clicks to Bricks: Boll & Branch moves from digital to physical retailing; and much more... See details!