Fashion funnel formed by

San Mateo,Calif.– Today, live, creating the latest fashion website designed to funnel shoppers to a range of retailers carrying female-friendly apparel, accessories, beauty, jewelry, and home décor products.

In the home décor area, items offered range from a chenille shag area rug at Urban Outfitters for $12 to the Passion Flower decorative pillow offered by Neiman Marcus at $369.

Shoppers can browse by product category, price or sale status, by store (more than 100 retailers are participating), or by brand – and cross-indexes of these. For example, searching the decorative pillows category and items by designer Jonathan Adler results in four choices of his Tonal Squares dec pillow line, with prices ranging from $57 to $105.

There is also a Sale Alert function for maximum interactive, up-to-the-minute shopping.

"Women are quite focused and determined when they shop. They know what they want and we created a place to give them just that," said founder and ceo Frank Han.

The company said it is backed by the venture capital firms Greylock Partners, which also funds such internet sites as Facebook and Digg; and Redpoint Ventures, which has funded telecommunications and interactive companies such as Tivo and

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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