Esquire Home Launching at High Point
Home & Textiles Today Staff -- Home Textiles Today, March 7, 2010
Esquire Home, a new line of upholstery, rugs, occasional and home décor pieces will debut at next month’s High Point Market.
Hearst Brand Development, a unit of Esquire magazine publisher Hearst, and furniture licensee Halo announced the line last week.
Glen Ellen Brown, vp of the Hearst unit, and Timothy Oulton, owner and creative director of Halo, said the line will capture “a lifestyle focused on luxury, sophistication and comfort — with a unique furniture collection that every man will want to own.”
Upholstery will feature distressed leathers, neutral twills and tweeds, as in menswear. Other product features include polished nickel finishes and black glass, evoking a cool and contemporary style.
“We feel the Esquire design philosophy and Halo’s masculine style combine to create the ultimate men’s collection,” said Oulton.
Halo will show the line in its space in the International Home Furnishings Center, InterHall 207. The company also shows at 212 N. Main St., but won’t have the Esquire product there. The market runs April 17-22.
Another licensee will be the source of the line’s rugs, although Halo will show rugs with the furniture. The name of the rug licensee wasn’t immediately available.
Industry Related Content
Celebrity Branding at NY Home Fashions Market