Martha unveils holiday lineup with Kmart
November 6, 2002-- Home Textiles Today,
New York — Martha Stewart Living and Kmart previewed the Martha Stewart Everyday holiday collection to the press this week, which centers around seven coordinated themes of tree decorating, with coordinating product. The collection is rolling out to all stores now and should be completed within a week or two, according to Kmart.
Though the focus is on tree trimming, Kmart said that the soft home product complements the collection. About five flannel sheet patterns are part of the introduction, several of which cross over more than one of the collection's seven holiday themes. Tree skirts, to be merchandised in the seasonal section of the stores, will include chenille offerings, which have coordinating decorative pillows as well, to bring the themes to other areas of the home. Table linens and kitchen textiles will also be available.
Soft home products, with the exception of tree skirts, will be merchandised within the home department. Price points in the collection range from $1.99 for 50 ribbon ornament hangers to $49.99 for a tree skirt.
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