CHF does designer bath program
Home & Textiles Today Staff -- Home Textiles Today, August 27, 2002
New York — Predicting that stores with bath shops "will be appreciably different three years from now," designer Nick Munro hopes to be leading that transformation.
With extensive experience in the tabletop and accessories area, Munro now is bringing his design ability to the bath arena with a collection of hard and soft bath products, as well as gifts in a new business venture with CHF Industries.
"We've been looking for a way to provide a platform for blooming new design talent in the home textiles business and we became aware of Nick's business in the United Kingdom," explained Frank Foley, president and ceo of CHF.
CHF is packaging a range of items as bath giftables and other strictly bath items in gift packs, according to Joan Karron, executive vp.
The multi-faceted collection — Nick Munro Does Bath — "uses a theme that is linked together with a wide range of functions and many different materials," Munro explained. There are fully coordinated segments — some independent shower curtains, some individual accessories with categories that include shower curtains in cotton canvas and vinyl, cotton rugs, towels, and accessories in metal, resin, and ceramic.
"We focused on the rubber duck as an icon. But it's a nickel duck, and it can serve as a toothbrush holder and in the larger size as a soap dish and will become the start of a branding statement," Munro said.
The collection is split among eight design and material statements. The Shine Collection offers fundamental building blocks with a nickel soap dish, tissue box, pump, covered jar and basket — with many of the pieces designed for use in other rooms for other functions.
Sea Grass offers an interesting surface texture with an element of hand crafting. Splash is aluminum with an Art Deco feel, and Dolphin focuses on gift items as well as the bath.
In resin, Wave is inspired by water, has a sculptural feel and is offered in a range of colors — both frosted and transparent.
Industry Related Content
Celebrity Branding at NY Home Fashions Market