Soft home hot as Ikea opens in Brooklyn

Brooklyn, N.Y. – Despite a tough economic environment, Ikea is seeing strong furniture sales – and textiles remains a growth area – the company’s head of North American operations said following the grand opening this morning of the company’s Brooklyn store.

“We have new textile ranges that come in four times a year. What we find is people like to freshen up a room. That’s going well for us,” said Pernille Spiers-Lopez, president, Ikea North America.

Ikea has dramatically expanded its assortment of utility bedding – which in the Brooklyn store merits an entire room. The category “has done a total changeover. It’s a much bigger selection done by side sleep, back sleep, allergy-friendly,” said Spiers-Lopez.

The company’s Ikea Business division is also experiencing growth, she noted. The division targets independent business people who run shops, cafes, bookstores and other services. Ikea has been hosting a series of in-store events for women business owners to show them how they can outfit their locations with Ikea merchandise.

“We’ve been doing this the last three or four years, but I think it’s really coming to its peak,” said Spiers-Lopez.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT digital edition

See the June 2017 issue of Home & Textiles Today. In this issue, we discuss how U.S, ports are gearing up for the future, and what to expect from second half trade shows. See details!