Soft home hot as Ikea opens in Brooklyn
June 18, 2008,
Brooklyn, N.Y. – Despite a tough economic environment, Ikea is seeing strong furniture sales – and textiles remains a growth area – the company’s head of North American operations said following the grand opening this morning of the company’s Brooklyn store.
Ikea has dramatically expanded its assortment of utility bedding – which in the Brooklyn store merits an entire room. The category “has done a total changeover. It’s a much bigger selection done by side sleep, back sleep, allergy-friendly,” said Spiers-Lopez.
The company’s Ikea Business division is also experiencing growth, she noted. The division targets independent business people who run shops, cafes, bookstores and other services. Ikea has been hosting a series of in-store events for women business owners to show them how they can outfit their locations with Ikea merchandise.
“We’ve been doing this the last three or four years, but I think it’s really coming to its peak,” said Spiers-Lopez.