DDB named Cotton's new ad agency
December 8, 2003-- Home Textiles Today,
Cotton Inc. has named DDB as its new advertising agency, replacing Ogilvy & Mather/ New York.
"What tipped the balance was DDB's creative insight into a key target market for cotton; women ages 18-34," said Ira Livingston, Cotton's senior vp, consumer marketing.
Related Content By Author
Industry Related Content
Countdown to Heimtextil 2016