ADI acquires Classic Linen
March 29, 2004-- Home Textiles Today,
LOS ANGELES, Calif. — American Dawn Inc. (ADI) has acquired Classic Linen and will merge Classic with its Home Fashion Division.
American Dawn, a supplier of home fashion, institutional, and healthcare textiles to the U.S. market, claims extensive knowledge of sourcing and distribution gained over its 30 years in business, while Classic Linen touts the experience of its co-founders, James Fitzgibbons and Steve Puckett, as keys to success.
Adds Allen Josephson, director of merchandising and product development at ADI’s Home Fashion Division, “This is a very important acquisition for ADI and is in keeping with our corporate strategy to widen and increase our product offerings. It will most definitely make ADI a stronger and more significant resource for our retail customers.”
Classic Linen was formed in November 2001, initially focusing on developing terry products from Mexico while supplementing those sourcing efforts with strategic product from Pakistan. Classic Linen experienced strong retail sales growth in 2003, according to the company, concentrating on higher-end premium products from Mexico and shipping promotional programs from Pakistan.
Says Steve Puckett of Classic Linen, “This merger between Classic Linen and ADI’s Home Fashion Division, will capitalize on the synergies of the two companies to create an even stronger source of controlled supply of home textile products from Pakistan, India, Mexico and China to the U.S. market. This strength of supply, coupled with the experience and resources to move goods efficiently through its own distribution facilities, is the combination needed to set the tone for the way growth will be achieved in this evolving marketplace.”
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