follow us

Specialty Stores Increase Share of Home

Carole Sloan -- Home Textiles Today, July 17, 2006

New York — Specialty stores and home improvement centers were the only channels of distribution gaining share in home textiles in 2005 compared with 2004, with a scant one-percentage-point-each increase to 24.0% and 2.0% of the business, respectively.

Specialty stores, second in the distribution channels among the Top 50 home textiles retailers, increased market share to 24.0% from 23.0%, bringing sales to $5.81 billion, up from $5.42 billion in 2004, a 7.2% sales increase.

New to the list of Top 5 specialty retailers is Anna's Linens, which replaced Pier 1 Imports in the Top 5.

Home improvement centers, buoyed by the addition of Home Depot, saw a sales increase of 8.3% to $380 million, up from $351 million in 2004.

The direct-to-consumer business held even with an 11.0% share of the business. Total sales were $2.6 billion, up 2.7% from the '04 sales of $2.54 billion. The leaders was still JCPenney, with $1.22 billion in direct sales, up 2.0% from 2004. Joining the Top 5 direct-to-consumer retailers was Cornerstone Brands in fourth position with sales of $175 million. Brylane Home dropped off the Top 5 rankings.

While maintaining its position as the dominant channel for home textiles, the discount store/supercenter segment lost ground in 2005. This sector slid from a 42% share of the business in 2004 to 41% in 2005.

Despite the turmoil within its ranks from consolidation, store closings and sales, department stores held their own. The Top 5, with $4.08 billion, had a 3% sales increase for 2005 and held even with a 19% share. The ranks changed as a result of the Federated acquisition of May Department Stores. Macy's Home Store and the former May Department Stores made the Top 5 in this category joining JCPenney, Kohl's and Mervyns.

Warehouse clubs dropped 3.1% to $311 million, but maintained a 1.0% channel share of the business.

The “other” category that includes Sears and Army & Air Force Exchange Service dropped to a 2.0% share of the Top 50 from a 3.0% share, largely because of the sales decline at Sears.

Sales for the two companies in the sector dropped 12.4% to $537 million.

Featured Video

  • Online Moves From Afterthought To Main Thought For Textiles Suppliers

    Camera Icon More Videos

Other Home Furnishings Sites

Casual Living
Gifts and Decorative Accessories
Home Accents Today
Kids Today
Furniture Today