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Bloomingdale's in 'playful' mood

Bloomingdale's treated customers to a party at the DKNY "PLAY" bedding collection at its flagship store in Manhattan, and the mood was very playful.

"Early results have been very good," said Julie Greiner, executive vice president of stores for Bloomingdale's.

The store gave feature space in the bay at the front of the department to PLAY, as well as in the Donna Karan shop.

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