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Christy bows line, logo

Towel manufacturer Christy looks to bring the spa and hotel experience home with its new Spa collection, introduced at market along with its redesigned logo.

The Spa collection "uses a shorter loop and a denser weave," said Oliver Newman, president, Christy USA. "It's more like a hotel towel."

Constructed of heavyweight Egyptian cotton in the U.K., the group includes a sauna towel, measuring 31" x 79" ($24.99 retail) as well as a big hand towel, 20" x 39" ($9.99). In addition, a spa robe has cotton waffle woven on the outside, and cotton terry within. The robe ($69.99) also has the company's newly designed logo embroidered on it. In white only, the collection will be available in August.

Christy also bowed its new logo, which looks like a cotton ball. "It's synonymous with what Christy stands for," said Oliver. "It's nice to have a new, clean identity."

In addition, the company introduced three new colors in its Embrace with Silk towel program: Lotus Blossom, Eastern Red and Blush.

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