Louisville Bedding debuts Simmons SmartFit sheets
August 8, 2007,
At Market – To address the leading consumer complaint about sheets – fit - Louisville Bedding Company has introduced the patented and trademarked Simmons SmartFit sheet.
Walters said the Louisville product development team created a range of innovations to provide sheets that deliver “a superior fit on any mattress ranging from a 6” sofa bed to a 20” super premium pillow top.”
He noted that the SmartFit hem treatments use double-wide elastic for maximum fit, and double-needle-edge finishing to insure lifetime durability.
The initial launch of Simmons SmartFit by Louisville will offer a total of 10 colors in 300, 400, and 600 thread counts. All are constructed of 100% cotton sateen fabrics and will be oversized.
Related Content By Author
The Countdown to the ICON Honors Continues featuring Christophe Pourny