Sat. Knight bath biz returns to Jenny and Jeff
January 20, 2003-- Home Textiles Today,
Bath products supplier Saturday Knight Ltd. and home goods licensee Jenny and Jeff have partnered to produce bath coordinate collections. It's the second time in the past decade they have worked together.
Oxford Bath was previously Jenny and Jeff's licensing partner for bath. Prior to that, from 1997 to 1998, Saturday Knight Ltd. worked with the license.
"We always maintained a great relationship, and, previously, we hit some success with the license," said Dianne Weidman, vp of marketing, sales and design, Saturday Knight. "Then for a while we went different directions. But now we've paired up again because we have mutual goals in mind."
The first introduction of product will launch in March at the New York Home Textiles market.
The line will launch with four collections. Specifics about the new line are still being finalized. Weidman said the accessories and bath rugs will be imported and shower curtains and towels will include both imported and domestic items. Constructions will include fabric shower curtains, resin and ceramic accessories, embroidered towel ensembles and cotton or nylon rugs.
Prices have not been determined, but the line will target mid-tier and specialty stores.
Weidman said in October that three more collections will be added to the line.
"The Jenny and Jeff label has … performed consistently well in infant, juvenile and gift product categories with our key retailers," said Weidman.
Added Jenny Faw, president of Jenny and Jeff Designs, based in Providence, RI: "Saturday Knight Ltd. has tremendous respect in the industry for quality merchandise and outstanding retail relationships. We believe that Saturday Knight Ltd. is the perfect partner to work with to bring new programs to market."
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