MSO pulling the plug on online, catalog sales

NEW YORK  Martha Stewart Living Omnimedia is nearing the end of its online and catalog sales, which will end in February.

The company had said in its third-quarter earnings release in late October that it would be "winding down" the money-losing businesses.

A notice posted on alerts customers to the site's final sale, offering up to 70 percent off on 300 items.

The site will continue to sell fresh flowers. The bulletin on also notes that Martha Stewart Everyday products will remain available at Kmart, as will Martha Stewart Signature branded fabrics, floor coverings, furniture and paint, which are sold at a variety of specialty retailers.

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

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HTT Cover October 2017

See the October 2017 issue of Home & Textiles Today. In this issue, we look at the Top 25 Online Retailers.  H&TT's exclusive annual ranking of the biggest online sellers of home textiles finds that while pure play etailers continue to fly, bricks & clicks are digging into omnichannel. See details!