Cotton Inc. joins the big parade
November 6, 2007,
The promotion will spread through the streets of Manhattan, as Cotton Inc. street teams will be distributing cotton flannel ear warmers to spectators headed to the parade. Hangtags will provide information on how to enter The Fabric of Our Lives - Cotton. Your Natural Choice for the Holidays Sweepstakes for a chance to win a Macy's gift card. (Information at www.thefabricofourlives.com)
“To participate in such an iconic American experience such as the Macy's Thanksgiving Day Parade was a natural choice, as cotton is America's favorite natural fiber,” said Paula Rosario, vp, consumer marketing - strategic alliances, Cotton Inc.