Revman rolls out Laura Ashley London
Cliff Annicelli -- Home Textiles Today, March 23, 2004
NEW YORK — Following the launch of Laura Ashley Lifestyles at Kohl's, Revman International has unveiled Laura Ashley London, a more upscale version of the brand for specialty and department stores that features a wider range of fabrications and decorator details with five new bed patterns.
The line includes sheeting, comforters, duvet covers, window and accessories.
The collection uses linen, cotton, poly silk, jacquards and damask for a more luxurious approach to the classic lifestyle.
Price points will be slightly richer than the original Ashley program — $149.99 for 400-count sateen queen sheet sets with hemstitching and $329.99 for a queen comforter set. Laura Ashley Lifestyles queen sheet sets on 250-count cotton are $94.99, and a queen comforter set is $269.99.
Although Revman will continue to service patterns from the existing Laura Ashley line, new product development will be focused on the new London and Lifestyles collections, the company said.
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