Creative Bath Hires Geise For Factory Direct

Lakin Brought Back as VP, Product Development

Liz Geise has been hired to fill Creative Bath's newly created position of factory direct executive sales manager, while Henny Lakin has rejoined the company as vice president of product development.

Geise was previously with Anchor Home Products as national sales manager, and Ex-Cell Home Fashions.

During her absence, Lakin was director of design and engineering for Gifts and Toys, Avon Inc., and more recently spearheaded the new bath shop division at WestPoint Stevens.

In addition to Lakin, Susi Goldberg has been promoted to design director.

During the last four years with the company, Goldberg helped develop Creative Bath's open line bath products as well as many of the Echo, Joseph Abboud, Hautman Brothers and Donna Dewberry programs associated with Creative Bath Products bath division.

Also, Bob Weiss has been appointed sales and marketing director for the company.

He brings 20 years of sales and marketing experience with a background that includes management positions with Levolor, CHF, GenCorp and the last 10 years with Masco Corporation as national sales executive for the Zenith Products Inc. bath division.

Lakin, Goldberg and Geise will be reporting to Weiss who reports directly to Mat Meinzinger, president and CEO.

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