Family Dollar Shifts Focus to Home, Urban Stores

Family Dollar Stores plans to improve the performance of its urban stores, open 500 to 560 stores this year, and increase its focus on home by upgrading the merchandise quality and adding more special events, company President and Chief Operating Officer David Alexander said during a presentation at the Piper Jaffray Consumer Conference last week.

More than two-thirds of consumer spending takes place in the 50 top urban markets, Alexander said, but Family Dollar has seen a major gap between the performance of its rural and urban markets. “We are seeing opportunities in these underserved markets. Our urban initiative is designed to address the unique challenges of stores in urban areas,” Alexander added.

“We will continue to experiment with how we merchandise our stores based on the geographic areas,” he said, adding that Family Dollar assigns demographic attributes to each of its stores geared to the regional customer. “Stores where we have rolled out our new initiatives, such as bringing in more treasure-hunt merchandise, have performed much better.”

Home & Textiles Today Staff | News & Commentary

 Home Textiles Today is the market-leading brand covering the home and textiles markets, offering a comprehensive package of print and online products. Home & Textiles Today provides industry news, product trends and introductions, exclusive industry research, consumer data, store operations solutions, trade show news and much more.

Featured Video

  • 1200 Suppliers are Ready for You at Intertextile Shanghai

    Camera Icon More Videos

Subscribe to
Home & Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.


HTT August 2017

See the August 2017 issue of Home & Textiles Today. In this issue, we look at the Top 50 Retailing Giants Report, plus Manufacturing: Made in the USA gaining ground; International: Portugal ramping up exports; New products: NY Now home textiles introductions; Outlook: Commentary from H&TT's editors; and Planning: Trade show calendar.

See details!