Perfect Fit focuses on safety with less voltage

Marvin Lazaro, December 23, 2002

Touting a safer electric blanket or mattress pad that provides the same amount of heat, Perfect Fit Industries (PFI) has introduced new lower voltage models of both products.

The blanket and mattress pad use less than 25 volts and "takes the safety factor to another level," said Allen Robinson, director of marketing for PFI. Traditionally, electric blankets have used 120 volts.

According to Robinson, PFI engineers said the engineering was possible due to developments in the heating element wires used to warm the blanket and pad that were originally very bulky and visible, as well as somewhat uncomfortable. The new wires used in both products are roughly one-fifth the size of their older cousins, are thinner and more supple and are not visible through the construction of either. "It's almost as if you wouldn't notice the wires at all," Robinson told HTT.

While October is not typically thought of as the ideal time to showcase products targeted at the fall and winter seasons, Robinson said PFI chose the fall New York Home Textiles Market in order to get and gauge retailer feedback, which he said was "overwhelmingly positive."

Despite the reduction in size of the wires, neither the blanket nor pad loses anything in heating power and capability, Robinson said, and both are inherently safer by virtue of their lower voltage, something that PFI is planning to highlight in its packaging.

The blankets are available in a full range of sizes and various colors, with ivory representing the core offering. No patterns or prints are planned. Two constructions, regular fleece and micro-fleece, are also available. Both are constructed from 100 percent polyester with the micro-fleece construction representing a higher-end price point. The mattress pad is also offered in the full range of sizes.

The controller for both products has also been changed slightly to make it easier to read.

Robinson said both products are targeted across the board at all retail channels and that price points will be determined by channel of distribution.

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