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Nourison expands with new construction

Saddle Brook, NJ — Nourison's youngest but rapidly growing division, the accent rug division, that has come to be known for its extensive line of handmade washable offerings, recently added a fourth construction — the new hooked and carved collection — to its line in time for launch at April market.

"It really gives the customer an added value for the same price range," Gary Shafran, sales and marketing manager, told Home Textiles Today. "We've now managed to add this value of taking a hooked rug and carving it so that what you get is a very dimensional effect to it."

The new line, made in China, is comprised of handmade yarn-dyed washable hook carved rugs.

Bita Peykar, the division's design manager, worked closely with the rug manufacturers overseas to create the new line, which is poised to retail for about $24.99 — the same price as the division's mid-priced offerings.

Nourison's existing domestics rugs already come in three handmade and washable varieties: 2x3 hand-hooked washables that retail for $19.99; 2x3 hi-lo washables for $24.99; and 2x3 hand-carved washables for $29.99.

The new collection will also target the same customer base — department and specialty stores, Shafran said.

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