Down Lite Opens Showroom, Sets Up China Office
Michele SanFilippo -- Home Textiles Today, February 21, 2005
Mason, Ohio — Down Lite will open its first permanent showroom at 295 Fifth Ave. by the April New York Home Textiles Market.
The company is renovating Glenoit's former 3,000-square-foot space on the ninth floor, #912, which it will use to showcase its product lines throughout the year as opposed to only showing at the Marriott Marquis during markets.
In addition, the company now has a small full-time office in Nanjing, China, for sourcing, product development and quality control issues with one person locally spearheading the effort. However, the plan is to bring on two quality assurance employees by year's end.
“We're really excited across the board about this,” said Stefan Hunter, Down Lite's marketing manager. “It got to the point that our customers were asking for a showroom. As we've increased our product lines from utility to fashion bedding, throws and blankets, we weren't able to bring all new items to show at market or during retailer visits. This space gives us the presence to have one-on-one meetings with our customers and expand our product development cycle to more of a year-round initiative,” he added.
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