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Bolton Joins Soft-Tex as Assortment Expands

Soft-Tex has hired Keith Bolton as vp of national accounts.

The 20-year home textiles veteran most recently was evp of sales and marketing at Zenitex Corporation. Prior to that, he was with Zheng Zhang USA. At Soft-Tex, he will report to Robert O’Connell, evp of sales and marketing.

“Keith will bring us a centralized sales focus and give our customers the best possible service and information resource,” said Arthur Perry, president.

Soft-Tex, a manufacturer of bed pillows, fiber and feather beds, recently expanded its assortment of memory foam products to include mattresses. It also recently launched the Sona anti-snore pillow line.

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