Springs Supplying Crawford Line
Home & Textiles Today Staff -- Home Textiles Today, April 27, 2009
Springs Global US, Inc. announced it is the licensee to Cindy Crawford for the exclusive launch of her home collection at JCPenney this September.
The bedding, bath and window program will comprise: comforters, sheets, blankets, coverlets, throws, decorative pillows and Euros, draperies, bath towels, and bath accessories, the manufacturer said.
"It's well known that good design is the body language of objects, and the body language of the Cindy Crawford home collection is classic and serene," said Edward Cardimona, chief global creative officer for Springs Global.
Joe Granger, president for Springs Global's branded business said, "We are committed to building and supporting power brands, and with the Cindy Crawford brand we're providing consumers with a unique home experience designed by someone they admire for beauty and style and who understands how they live."
Springs' owned and licensed brand programs currently include: Wamsutta, Springmaid, Walt Disney World Resort, Court of Versailles and Serta.
Celebrity Branding at NY Home Fashions Market