Halloween Lifts Comps
November 20, 2013,
NEW YORK - Halloween did not spook comps, rather, it spiked them by 3.6% in the third week of October following a 2.9% gain in the prior week, according to the Johnson Redbook Retail Sales Index.
Month-to-date, October was up 3.2% compared to October of last year, relative to a target of a 3.6% gain. Month-over month showed a 1.3% drop, relative to a target of a 1.0% drop.
October is a four-week month on the retail calendar, ending on November 2nd.
As Catlin Levis, Redbook analyst, explained: "The latest weekly performance was helped by Halloween-related sales. Shoppers responded to more seasonable weather and started to purchase according to current needs."
Some department store retailers said business was driven by promotions, while discount stores started to cut prices on Halloween related merchandise earlier than usual in order to lure shoppers to other higher margin products.
Redbook noted that this year, Halloween Day falls six days earlier than last year, a shift that could push some Halloween related business into October from November.
Johnson Redbook Index
*Including chain stores and traditional department stores
Source: Johnson Redbook Index
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