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Surtex Asia makes grade with Shanghai debut

Gary Evans -- Home Textiles Today, September 17, 2013

White Plains, NY - Surtex Asia, GLM's first Asia-based event created to tap into the burgeoning surface design demand on the continent, "scored a solid hit" with both exhibitors and manufacturers.

"We had an excellent showing of manufacturers eager to buy original and trend-forward surface designs from a select group of the world's top studios to use in a cross-section of industries, including home, textiles, bedding, curtains, wall coverings, and floor coverings," said Penny Sikalis, GLM vice president and manager of both Surtex shows.

Held in Shanghai, Aug. 25-27, the new venture attracted nearly a dozen top European and U.S. design studios and close to 300 manufacturers and attendees to the five-star Kerry Hotel Pudong.

The turnout, Sikalis added, reflects the demand across China and throughout Asia for good quality, original designs to keep up with the increasing consumer desire for more sophisticated, better-designed products. Manufacturers arrived from not only many Chinese provinces, but also hailed from Hong Kong, India, Singapore, Taiwan, and Vietnam, as well as Colombia, Russia and Spain.

"Not coincidentally, manufacturers are beginning to understand the value of design to their businesses and are more willing to pay prices that are fair and acceptable to both the studios and the manufacturers," she said.

Exhibitors at the inaugural event were:

  • Artwork Design Ltd., UK
  • Cinnamon Joe Studio Limited, UK
  • Crea + Concept, Germany
  • Design Works International, USA
  • Diane Harrison Designs Ltd., UK
  • Giacomo Barzaghi, Italy
  • Jerome Thilly Dessins, France
  • Lemon Ribbon, UK
  • Trendart Srl. Italy
  • Yellow Label Designs & Pure Studio Designs, UK

In one of the inaugural events at Surtex Asia, Sikalis presented Design Leadership Awards to three Asian textile manufacturers for recognizing the value of original surface design and implementing quality design in their product development.

The awards went to: Aico Home Textile Co. Inc., based in Hangzhou, for home textiles; Dream Wallpaper, based in Shanghai, for wall coverings; and Hoson Home Textile & Technic Co. Ltd., based in Jiangsu, for bedding.

In its debut performance, Surtex Asia was "interesting and fruitful," Sikalis concluded. "We've created the right formula for anyone who wants to tap into the burgeoning Asian market in a business-conducive environment."

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