Saturday Knight to go upmarket with Gallerie Collection, Augustine joins staff
August 14, 2013-- Home Textiles Today,
Cincinnati - Saturday Knight Ltd. is carving out a new niche for itself with the launch of its higher-bracket Gallerie Collection during the New York Home Fashion Market in September.
"Looking at the marketplace, it looks like there is a void for better quality, better design," explained Dianne Weidman, vp of sales, design, and product development. "For a while now, everyone has been aiming at hitting a price, and with the price issue products were getting despecked."
There are 16 coordinated sets, spanning towels, accessories, rugs and shower curtains, as well as nine free-standing programs.
"It's a beautiful line, and we've already had an excellent, excellent response from our previews," she added.
As part of the effort, Saturday Knight has hired a new designer to its staff. Joanna Augustine, formerly of Croscill Home Fashions as well as a longtime freelance designer for the industry, has been named designer for the Gallerie Collection.
Related Content By Author
Industry Related Content
Pimacott: Proof Positive