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Expect the House to Win in Las Vegas

Jill Rowen -- Home Textiles Today, July 26, 2013

Kimlor MillsKimlor Mills is debuting Rainbow Tie Dye from its Karin Maki collection.
LAS VEGAS - As the summer shows wind their way to the West Coast, suppliers expect the Las Vegas Market, July 29 - Aug.2, to be...well, like Las Vegas. The odds are in favor of home, with suppliers looking forward and continuing the summer show shuffle that recently touched down in Dallas and Atlanta.
     Pricing is one of the issues coming into play, with some suppliers reporting they feel the market is ready for more upscale goods - and higher end price offerings - and others passing along their costs.
     "We were excited to be creating some trendier, higher-priced goods that are a little riskier," noted Wendy Reiss, vp, key accounts. Kas Rugs. "It's been a good first half, and the mood for the summer is upbeat."
     The company moved to a new showroom last winter, with good attendance results. Among the new items being showcased, products focusing on flat weave trends that are "more than the typical dhurrie." Kas has 150 new designs on display for the season.
     "We have high hopes and high anticipation for Las Vegas," said Brett Kelley, president, White Loft Silk, maker of silk comforters, pillows and pads. With the cost of silk up about 30%, Kelley will be raising his prices. The Las Vegas market brings in a larger contingent of international attendees, he noted. "It's not about quantity, but about quality," he said.
     Home Source International will be showing four new patterns in its line of Coca Cola beach towels. According to the company, the response to its partnership with Conde Nast - using images and themes from vintage magazines - led to new Coca Cola license.
     Soft line Home Fashions will be showcasing a range of ottomans, a new category for the window and fabric house. According to Jason Carr, principal, now trending for the company is a range of outdoor window treatments, as well as pouf style offerings.
     "As far as the summer shows, there is definitely more excitement in Las Vegas," he noted, citing location and marketing as part of the market's success.
     Company C offerings include three new collections: Roses, featuring oversized rose designs in a purple and green story; Taylor, featuring a wine colored background; and Addele, a cooler fall palette. Christine Chapin, co-founder, noted that it has been a good first half of the year for Company C and she is optimistic about Las Vegas.
     "The pulse is good," she said. Company C markets rugs, bedding, fabrics and other decorative accessories.
     Home furnishings supplier Saro is one of the companies now housed on a new floor of permanent home décor showrooms in C4 at the Las Vegas market. According to Saro president Kev Kalenderian, the new locale is "an inviting, airy open space with no enclosing glass, which will give Saro the opportunity to explore limitless display ideas."
    Among the trends the company is playing with in its tabletop and accessories products: pattern and texture with Ikat designs on burlap, and the unique use of the chevron/zigzag patterns on multiple fabrications.
     Christopher Torres, director, product design and merchandising, Howard Elliott, maker of high end home furnishings, including decorative pillows and bedding, reports that inspirational trends for this market include tribal influences from Morocco and India. He also cited ‘20s art deco and shine, as seen in The Great Gatsby.

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