Fab changes it up

Retail Editor 4, July 17, 2013

New York - Flash sale retailer Fab.com this week launched a new feature that allows members to restrict offers to product categories that interest them.
The program, called Following, asks members to choose their preferences among 12 categories: home, furniture, kitchen & tabletop, tech & gadgets, jewelry, women's fashion, men's fashion, pets, food, art, vintage, and fun.
"We'll only send you notifications on the stuff you follow, and you're in complete control of how you hear from us," the retailer said its email announcement to members about the launch on July 15.

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