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OW taps Rayburn to head marketing

Dalton, Ga. - Oriental Weavers has named Nicki Rayburn as its new director of marketing.

In her new position, she is responsible for creating a new marketing direction and developing global initiatives to elevate the company's area rug and hospitality brands. She is based here at company headquarters.

Rayburn brings more than 13 years of marketing experience. Most recently, she was with Mohawk, where she served as director of public relations for the Mohawk Home, Karastan and Durkan brands. She was responsible for strategic direction and implementation of public relations, trade advertising, point-of-sale efforts and other marketing functions.

Prior to that, she served as brand manager of PetSafe in Knoxville, Tenn., and began her career in an Atlanta-based advertising agency.

"We are truly excited to have Nicki on board as part of our team and look forward to our customers and clients benefitting from her talents and fresh approach to our company's marketing efforts," said Mike Riley, president, Oriental Weavers.

 

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