Introducing The King - in queen size
Retail Editor 3 -- Home Textiles Today, June 14, 2013
Hollywood, Calif. - Legends Home Bedding will introduce The Elvis Presley Home Bedding Collection in August under license from Elvis Presley Enterprises Inc. - marking the first time since 1999 that Elvis has been licensed in the category.
The Elvis Guitars comforter set features a large-scale black-and-white photo of a leather-clad Presley at the mike on the comforter face and Presley's signature on the pillow shams. The Dancing Elvis comforter set uses a black-and-white over the shoulder shot of Presley along with his signature on the comforter face and silhouettes of Presley's dancing figure on the shams.
"The quality bedding will be a sophisticated statement, with a touch of flair," said David Bursteen Legends' president of sales. "The home bedding category has been void of celebrity licensing for adults."
The bedding will be sold online and in-store beginning in mid-August.
"Our primary market research indicated a strong response by both dedicated Elvis fans and those just looking to enhance their bedroom décor," said Ines Brigman, Legends' president of operations.
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