Company C pleased with High Point intros
May 6, 2013,
"It was a really positive, encouraging market week," said co-founder Chris Chapin. "We returned to the office brimming with new ideas to enhance our customer's experience, further develop partnerships and get back to our passion of designing for colorful living."
The brand's fall 2013 collections featured rich, saturated colors with warm palettes along with cooler palettes reflecting coastal hues. Company C also offered runway-inspired palettes of purple and green for a dressier style.
At the show, the home furnishings supplier launched an enhanced version of its Lifestyle Partners program for retailers, which includes exclusive marketing programs and special product offers.
"We saw growing interest in all of our product categories, and the appeal of a lifestyle brand seemed especially relevant as more retail partners were drawn to our new bedding assortment," said Chapin. "Our colorful fashion appeal now transitions beyond rooms we're known for (i.e., living, dining and family rooms) and enables customers to reflect their love for color throughout their entire home."
High Point Market promotions that retailers extra incentive to add "Buy Now" merchandise "proved very successful," she said.