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New non-Martha home brands go live on

Retail Editor 1, Staff Staff -- Home Textiles Today, March 25, 2013

Plano, Texas - JCPenney's new home department is under construction in some 500 stores across the country, hidden behind white drapes awaiting an early May rollout. In the meantime, new brand collections by Jonathan Adler, Michael Graves and Sir Terrance Conran are now available for purchase on the retailer's website.
The Happy Chic by Jonathan Adler assortment includes bedding, bath, window treatments, rugs, dec pillows, kitchen textiles, decorative accessories, furniture, accent furniture, lighting and lamps, tabletop and serveware.
The Michael Graves Design collection encompasses cookware, small appliances, kitchen gadgets, serveware, decorative accessories, lighting and lamps.
Design by Conran comprises furniture, accent furniture, rugs, decorative accessories, lighting and lamps.
Each brand is highlighted on JCPenney's home page along with new seasonal apparel. A search on the site using the word "Martha" pulls up "Coming Soon - Martha Home." Featured products include window treatments, Martha Pantry (food mixes), and Martha Celebrations (paper products for parties and entertaining).

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