Protect-A-Bed expands in Vegas
Retail Editor 1 -- Home Textiles Today, January 15, 2013
Chicago - Protect-A-Bed has relocated to a prime location at the Las Vegas Market that is nearly seven times the size of its previous showroom there.
The new space, located at #918 in Building B, features cutting-edge technology and showcases the entire Protect-A-Bed product line-up in an interactive, consumer-friendly way. The showroom's centerpiece is the "Protect-A-Bed Experience," which includes hands-on demonstrations of product benefits and features - which will officially debut during the winter edition of Las Vegas Market, which runs Jan. 28 through Feb. 1.
Also during Market, Protect-A-Bed is running a "Free Purchases Giveaway" contest for new customers, who will be eligible to win $18,000 worth of Protect-A-Bed products ($1,500 per month).
In addition, Protect-A-Bed will introduce two new products: the Protect-A-Bed Signature Series and SnoreBeGone.
The Signature Series includes a waterproof mattress protector made of 100% Tencel fiber that is sustainable and chemical-free. The construction offers thermo-regulating properties as well as protection against bacteria growth and a barrier against dust mites and allergens. It also includes the proprietary Miracle Membrane, a scientific air vapor porous membrane that protects against liquids and bodily fluids that may ruin a mattress or inhibit a mattress's warranty claim.
SnoreBeGone is a sleep positioning system that addresses snoring factors by supporting the entire body, not just the shoulders and neck. The system is made of three layers of high quality foam: a top layer of memory foam, a middle layer of "spacer" foam that can be removed to lower the headrest height for the individual's comfort and a bottom layer of "heavy-duty" foam for the base.
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