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Capel brings new collections, special promos to ATL market

Troy, N.C. - Capel Rugs is kicking off the New Year armed with three new collections and a bevy of also-new promotions for its retail partners that the company will launch at the Atlanta International Area Rug Market, which starts today.

All will be available at the Capel showroom in AmericasMart Building 1, space 6F2.

All inspired by classic patterns from abroad, the collections set for launch include two hand-tufted French-inspired collections -- Villandry and Tracery, as well as a luxurious hand-knotted group called Kasbah that takes it cues from North Africa.

"The craftsmanship in Kasbah is impeccable. Everything you expect in a high end, hand-knotted rug," said Tami Watras, vp-product and creative director. "But perhaps what is most notable is the depth of color and refinement of pattern in Tracery and Villandry. It's not found anywhere else for this price point. The value is exceptional."

On the topic of promotions and savings, Capel has also invested considerably in savings programs and new promotional materials for buyers.

Because "the biggest payoffs in business always come from taking a risk," so it is with Capel's discount drawing, the company noted. After orders are placed, retailers can draw for discounts ranging from 10% to 50% on a wide range of stylish Capel designs.

Customers that order at least $250 of braided rug products, including rugs and samples, at the market will receive a 10% discount. "To sweeten the deal," Capel added, the discount will be extended on all braid orders through April 15.

Rug displays offer the greatest reduction. All available displays will be sold at a 75% discount during market.

Also at market, Capel's new 2013 catalog - dubbed "The Guide" -- will be available. At 240 pages, the book features "engaging graphics and compelling copy that inspire consumers to be their own interior decorator."

Freight savings are also on Capel's mind. The company
Dealers who purchase $1,000 of the company's new winter introductions receive a 10% freight allowance.

Finally, Capel will be holding iPad and Kindle drawings, giving buyers "an opportunity to take something home for themselves." From Jan.9 through 16, Capel is holding daily giveaway drawings. The lucky winners will walk away with a Kindle Fire or iPad mini - "perfect for catching up on "must-see TV" episodes or the latest magazines and books during the flight home."

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