GLM Expands Web Market Reach
November 27, 2012-- Home Textiles Today,
WHITE PLAINS, N.Y. - GLM has acquired the events group of Vertical Web Media (VWM), including Internet Retailer Conference & Exhibition (IRCE) as well as two allied events - Internet Retailer Mobile Marketing & Commerce Forum (MMCF) and Internet Retailer Web Design and Usability Conference (IRWD).
The acquisition creates a strategic partnership between the two companies whereby the existing IRCE sales, marketing and operations team will remain with the events group and operate as an independent division of GLM.
VWM will continue to provide conference agenda development, speaker recruitment services and marketing support, and it will retain all of its media properties, including its Internet Retailer Magazine, news and informational web sites, e-mail newsletters and research databases and directories.
Terms of the transaction were not disclosed.
"The IRCE event presents top-quality, forward-looking conference content, and continues to see strong growth as to both conference attendees and exhibition participants," said Charles G. McCurdy, GLM chairman and ceo. "Because internet retailing and e-commerce are such important growth topics for the retailers and suppliers who attend GLM's existing shows, this is a natural extension of GLM's reach and impact within the supplier and retailer community."
Added Jack Love, chairman and publisher of VWM: "We are extremely excited about this collaboration with GLM. Our extensive knowledge of and contacts within the e-commerce and online retail space, combined with GLM's tradeshow expertise and expansive reach within the retail community, lay a strong groundwork for future development of GLM events and Internet Retailer publications around the globe."
Launched in 2005, IRCE is said to be among the largest conference and exhibition devoted to e-commerce developments and technologies. The annual event features about 600 e-commerce vendors and 100 conference sessions over a four-day period, and attracts nearly 9,000 e-retailing and e-commerce executives. Its speakers and attendees comprise a broad worldwide collection of e-commerce competitors, including retail chains, web-only merchants, retail goods manufacturers and wholesalers and consumer services companies. The 2013 edition of IRCE is scheduled to run June 4-7 at McCormick Place West in Chicago.
Web design and usability conference IRWD, launched in 2008, is an annual event that features 60 exhibits and more than 30 conference sessions, including an SEO Day and Design Workshop. IRWD attracts a diverse crowd of top e-commerce executives, web designers and developers, and marketers from web-only merchants to e-commerce operations of the top chains. Its 2013 event is scheduled for Feb. 11-13 at the Omni Orlando Resort in Orlando.
MMCF, which was launched in 2010, presents marketing and e-commerce information for competitors in the mobile commerce space. Its annual event features 40 exhibits and more than 25 conference sessions, attracting representatives from retail chains, web-only merchants, catalogers, branded manufacturers and e-commerce vendors. The most recent MMCF was held last month in San Diego.
"There is a high degree of fragmentation in the e-commerce space, with both established and new service providers competing for retailers' business. We know from our research that retailers and suppliers whom GLM supports are in a high adoption phase of online marketing and e-commerce capabilities," McCurdy noted. "IRCE gives us the ability to embed access to credible e-commerce content and suppliers into our existing shows, above and beyond IRCE's strong base of participants and growth prospects."
GLM anticipates co-locating e-commerce content and resources drawn from IRCE's network with many of its existing shows, starting in 2013, and sees potential for expansion of IRCErelated events in the United States, Europe and Asia.
Related Content By Author
Industry Related Content
Pimacott: Proof Positive