Macy's finds magic in Millennials
Gary Evans -- Home Textiles Today, October 18, 2012
New York - Macy's is rolling out 13 new brands and expanding 11 others in two of its departments - mstylelab for 13-22 aged shoppers and Impulse for customers who are 19-30 - as the first phase of a broader outreach to Millennials.
Announced this past spring, Macy's Millennial initiative calls for a focus on younger consumers.
Macy's described these "Millennial" shoppers as "America's largest and most diverse age demographic with spending estimated at $65 billion each year for the kinds of merchandise sold at Macy's."
By the end of 2013, the brands launched or expanded at Macy's are expected to have "fully established a new and fresh shopping environment to hold the attention of a generation that is keenly interested in trends, style and value," the retailer noted. The brands announced today were in the apparel, accessories and footwear categories.
Industry Related Content
Celebrity Branding at NY Home Fashions Market