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Mytex pivots to brands

At the New York Market - With a recent deal in place for exclusive access to Springs' design archive dating back to the 1800's as well as a force of new account-specific reps helping to open new lines of business, Mytex is putting the push on brands.

The company, which built its foundation for years on commodity bedding, currently produces home textiles under license for Cabella, Jeffery Fisher and Bob Makie.

"Mytex is on the move," said Art Siegel, director of U.S. sales. "We're working with a consultant to bring on more licenses."

Mytex is also expanding its offerings in throws, dec pillows and other accessories - and recently added a full-time position at its facility in China to bird-dog the effort. In addition, the company has added a sourcing person for India and Pakistan.

"Our manufacturing is in China, but there are certain types of handwork and stitching there are better done in India and Pakistan," said Siegel.

In the New York office, Mytex has added one person to the design and broadened the number of freelance designers contributing to its portfolio

"We're stepping out of the box and doing more innovation," said Siegel. "We're out there banging on doors. I'm excited about this."

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