Carpenter partners with Krysten Ritter for Great American Pillow Toss
Staff Staff -- Home Textiles Today, July 19, 2012
Richmond, Va. - Actress and producer Krysten Ritter, star of ABC's "Don't Trust The B____ in Apartment 23," joined with Carpenter Co. and its SleepBetter.org consumer site to promote healthy sleep habits.
At a rally in downtown Detroit, she participated in the Great American Pillow Toss, signaling the launch of the first ceremonial pillow from a two-story tall Pumpkin-Chunkin built catapult. Detroiters were given the chance to catapult their old pillows out of their lives or toss them into a trash-compacting truck.
Carpenter also set up a pop-up shop at the event offering the latest SleepBetter.org products. By the end of the event, Carpenter had replaced two hundred old pillows with new "Made in the U.S.A" SleepBetter pillows.
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