Morgan Home launches Pure Pink
Retail Editor 2 -- Home Textiles Today, July 6, 2012
Aberdeen, N.J. - Multi-category home textiles supplier Morgan Home has created the Pure Pink brand to support The Breast Cancer Research Foundation.
"We are hoping the retail community will help us grow the brand and increase awareness to all forms of cancer," said Noah Gindi, executive vp of the family-owned company.
Morgan Home will donate up to $10,000 generated from product sales.
The collection includes sheet sets, comforters, quilts, throws, bath towels and kitchen textiles. Morgan Home is offering a solids palette as well as prints.
Pure Pink packaging will include hangtags, bellybands, header cards and vinyl bags showcasing the logo and carry details about donations.
Although the line officially debuts at the New York Home Fashions Market in September, "we are already in motion to get product placed," said Gindi.
The company has a history of supporting charitable causes that goes back to the founding generation, said Gindi. After the death of his father from lymphoma, the family decided it was time to "go in big" for charity.
"We decided one of the best charities for home was The Breast Cancer Research Foundation," he said.
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