Surtex Picks Up The Pace

NEW YORK - Nearly 300 exhibitors will show surface designs ranging from traditional to cutting edge at Surtex, which takes place at the Javits Center here from May 20-22.
     That represents an uptick from last year's show, which drew 277 artists and design studios. This year's exhibitors include new artists as well as some companies that dropped out during the economic contraction but are now returning, according to Penny Sikalis, show manager and vp of show organizer GLM.

Carol Van ZandtCarol Van ZandtDSW Licensing Co.DSW Licensing Co.

     "Color is the biggest story from the previews I'm seeing," she said. "There's still a trend toward upbeat and happy."
Humorous designs as well as properties with inspirational words and phrases are also making a strong showing, she said.

Tara Reed DesignsTara Reed DesignsLauren WanLauren Wan

     This year the show will include a trend theater as well as 10 sessions covering design and business trends as well as licensing, licensee/licensor relationships, legal considerations and strategies, e-tailing, e-communications and social media. The full list is available at under "The Show" tab.
     "There's a lot of valuable information, plus attendees will be able to meet with these companies because they will also be exhibiting at the show," said Sikalis.

PRNT StudioPRNT StudioPink Light DesignPink Light Design

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