Target's Fieldcrest pillows to add Dacron Memory Fiber
Home & Textiles Today Staff -- Home Textiles Today, June 1, 2012
Kennesaw, Ga. - Fieldcrest, a brand exclusive to Target, this month will introduce down-alternative sleep pillows filled with Dacron Memory Fiber, a recent Invista development.
"Down alternatives have been around for years, but this is a pillow with luxurious loft and a comfortable feel that we believe will have great consumer-appeal," said Roberto Fontanillas, global business director for Invista's Dacron fiberfill business, citing the fill's "full hand and resilience."
The Fieldcrest Dacron pillow will feature a 300-count cotton sateen stripe cover and carry the Dacron seal on its packaging. The hypoallergenic pillows are machine-washable.
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