Bon-Ton net loss widens
May 17, 2012,
York, Pa. - The Bon-Ton Stores is re-evaluating its assortments as it seeks to turn around the business.
Brendan Hoffman, who joined the company 90 days ago as president and ceo, said during the company's quarterly conference call today that Bon-Ton needs to attract modern shoppers without alienating its core customer - who is traditional and moderate.
At present, most of that effort revolves around women's apparel. There was no mention of the home department during the call.