Survey: Consumers Like Being Green, But Not Paying More For It
May 7, 2012,
The Shoppers Trend Report from online coupon site Retail-MeNot.com and Ipsos Public Affairs found that while 71% of consumers feel they are aware of the positive and/or adverse environmental impact of the products they purchase, 43% said that while they are actually making those purchases they are not considering environmental impact.
Women are more likely than men to buy eco-friendly merchandise - so long as it's convenient and the price is acceptable (45% vs. 36%). Demographically, those more likely to buy green include college graduates (55%), Northeasterners (54%), adults under 35 (53%) and households with children (50%).
The survey polled 1,016 adults from April 4-6.