Nourison, Butera to celebrate launch of new collection at High Point
Staff Staff -- Home Textiles Today, April 18, 2012
Saddle Brook, NJ - Nourison and designer Barclay Butera are co-hosting a special event during the High Point Market to launch their new line of rugs.
Dubbed the Barclay Butera Lifestyle rugs collection, this new collection will be feted on April 22 from 4 to 6 p.m. at Nourison's showroom, located at Inter Hall IH101.
Butera will be there, as well as members of his and Nourison's key staff. All market visitors are welcome to attend the event.
"Barclay has a unique brand image, design style and loyal customer base that will help us reach a completely new market demographic," said Alex Peykar, principal at Nourison. "I am very excited with the result of our collaboration. The rugs are all visually stunning and uniquely distinctive in terms of color, material, texture and pattern. Great products are a result of combining new ideas, technology and craftsmanship. I think we have succeeded remarkably in this regard with the Barclay Butera Lifestyle collections."
Butera added: "Meeting with and exploring the potential for this line with Nourison was exciting from the beginning. This company is explosive in their product development capabilities, their marketing efforts, and their customer service. We look forward with tremendous anticipation to this launch and are thrilled to be able to offer this collection to our customers who have been clamoring for rug designs of this very nature for years."
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