"Macy's readies launch of Brazilian "O Mercado" marketplace
Staff Staff -- Home Textiles Today, April 17, 2012
Cincinnati - Macy's is gearing up for the launch next week of "O Mercado, the Market at Macy's" - a curated shop of Brazilian products and the next installation of the retailer's "Brasil: A Magical Journey" campaign.
Set to kick off officially on May 16, the campaign will feature exclusive, limited-edition items, both inspired by and made in Brazil, in a store-within-a-store marketplace.
Debuting April 22 in approximately 300 Macy's stores and on macys.com, "O Mercado, the Market at Macy's" will be merchandised in several categories, including home, and 10% of the sale price of every product sold will benefit The Nature Conservancy and its efforts to protect the Brazilian Amazon rainforest.
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