Target partners with Walt Disney Co., Julie Andrews for Princess Week
Staff Staff -- Home Textiles Today, April 3, 2012
Minneapolis - The first annual National Princess Week is coming to Target in mid April as part of a new alliance between the discount department store, actress and singer Julie Andrews and The Walt Disney Company.
Together, they are launching an "enchanting" week-long event from April 22 to 28 that will include princess-themed bedroom décor as well as Blu-rays, books, toys, games and more. The merchandise will be offered in stores and online.
"Disney and Julie Andrews have inspired the imaginations of generations of children and families," said Casey Carl, Target svp.
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