Macy's home labels to be offered on ShopNBC
Staff Staff -- Home Textiles Today, January 31, 2012
New York - ShopNBC will debut a curated selection of Macy's house brands in home textiles and housewares next week - marking the first time the labels will be offered on television.
Hotel Collection textiles will be the subject of a program on Feb. 11. Charter Club bedding and bath will be featured on 20.
The Cellar and Tools of the Trade branded housewares will be offered on Feb. 12.
The products will also be available online at (www.shopnbc.com/macys).
"As part of our company's omnichannel strategy, Macy's is focused on the convenience and synergy of reaching all consumer touchpoints in an effort to serve new and existing customers wherever and however they want to shop," said Timothy Adams, Macy's chief private brand officer.
Industry Related Content
Celebrity Branding at NY Home Fashions Market