Leggett & Platt to launch sweepstakes, give away prizes at Las Vegas market
Staff Staff -- Home Textiles Today, January 13, 2012
Whittier, Calif. -- Leggett & Platt Consumer Products Group (CPG) is gearing up for the Las Vegas Market later this month when it will present its "The Timing Is Right" sweepstakes.
To be held at the company's showroom at the Las Vegas World Market Center in space B-1326, from Jan. 30 to Feb. 1, Leggett & Platt will offer retail buyers a chance to take home a Rolex watch and other prizes.
"With consumers still cautious on discretionary spending, retailers are going to want and need the most enticing products on hand," said Herman Tam, vice president of marketing, Leggett & Platt CPG. "We at CPG want to help retailers stimulate consumer demand. Visitors to our Las Vegas showroom will be reminded of our quality, and pleasantly surprised by the number of new, innovative designs we have to offer them."
The company will feature a number of new products, including its Brisa Gel memory foam pillow as well as a number of ornamental beds and a new line of power foundations.
Visitors to the CPG showroom who participate in the sweepstakes will play slot machines, which will award a variety of prizes, including free floor samples of select new products, Amazon.com gift cards, Starbucks gift cards, and up to 20% off the cost of a purchase made while at market. And one lucky player will win a Rolex watch.
In addition to the prizes, CPG will offer a market special on a bed from its Leggett & Platt Fashion Bed brand. Only at market, retailers can purchase the Montclair Bed for a reduced price of $99. The Montclair Bed is a metal ornamental headboard and footboard in transitional style with a cream finish.
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